News

Hospital’s Television Show Wins Advertising Award

June 26, 2008PulseBeat, a half-hour newsmagazine produced quarterly by Great River Medical Center’s Public Relations Department, has been recognized in the 25th Annual Healthcare Advertising Awards.

A national panel of judges reviewed all entries for creativity, message effectiveness, consumer appeal, graphic design and impact. PulseBeat received a Silver Award for Special Video Production in the 200- to 499-bed hospital group. Eight percent of all entries received silver-level recognition.

Since its debut in April 2007, PulseBeat programs have looked at cardiovascular medicine, life fitness, spine health and urology. The next PulseBeat will highlight treatments for disorders of the ear, nose and throat. Air dates are:

• 6:30 p.m. Wednesday, Sept. 10 – WGEM/NBC
• 6:30 p.m. Wednesday, Sept. 10 – KYOU/FOX
• 6:30 p.m. Saturday, Sept. 20 – KHQA/CBS
• 5:30 p.m. Sunday, Sept. 21 – KLJB/FOX

The Healthcare Advertising Awards is the oldest and most widely respected health-care advertising awards competition. A record number of 4,400 entries were submitted this year from every state and several foreign countries. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all facets of health-care marketing, advertising and strategic business development.